Creative DirectorHospitality · Fragrance · Fashion · FoodBased in Dubai
Selected work,
by ZE.
I direct how hospitality, fragrance and fashion brands look and feel, from the first idea to the last frame of film. This is a short collection of the work I’m proudest of.
Index ↓- Dubai Mist CampaignA city, bottled as a feeling.
- Hind Al OudBefore AI, before everything: the real thing.
- Sofitel The PalmEvery evening, filmed like a campaign.
- LC Waikiki CampaignFashion that feels lived in.
- TheaBreakfast, served in slow motion.
- Mint Leaf of LondonA new menu, served as cinema.
- Rove × IrthA destination, documented from day zero.
- Ocean BasketTwo openings. One very full table.
Dubai Mist CampaignCampaign filmHind Al OudCreative directionSofitel The PalmEvent filmLC Waikiki CampaignCampaign filmTheaShoot directionMint Leaf of LondonProduct photographyRove × IrthBrand filmOcean BasketRestaurant openingsPrivateSome of the work I’m proudest of is under NDA. Ask me in person.
Point of viewMore on how I work →
Pretty feeds are dead.✶Engagement doesn’t pay bills.✶Real first. AI second.✶One idea, every frame.✶Pretty feeds are dead.✶Engagement doesn’t pay bills.✶Real first. AI second.✶One idea, every frame.✶
Hind Al OudLC WaikikiSofitel The PalmTheaIrth GroupRove HotelsMint Leaf of LondonOcean Basket