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Roasttrip

Transforming the Middle East’s coffee scene

PROBLEM

High-end espresso machines like Kees van der Westen need more than specs—they need visual storytelling to showcase their craftsmanship and performance. Without it, it’s hard to connect with the right audience or build a strong specialty coffee community.

ZE social Roasttrip

SOLUTION

We created a focused social media strategy that highlighted Roasttrip’s expertise. By producing high-quality content, we showcased the precision and innovation of their machines and IoT solutions. This approach improved product presentation and supported the growth of a community of coffee professionals and enthusiasts.

38%

INCREASE IN SOCIAL MEDIA TRAFFIC

25%

BOOST IN SOCIAL MEDIA FOLLOWERS

5%

UPLIFT IN PRODUCT SALES

ALL PROJECTS

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