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Sug'r

Serving Drama (and Cinnamon)

Cinnamon rolls captured during a food photography shoot in Dubai, styled for a dessert brand’s social media marketing campaig

PROBLEM

Sug’r, a bold new luxury bakery in Dubai, needed a standout brand identity to match its playful twist on classic cinnamon rolls and capture attention in a saturated market.

SOLUTION

We brought Sug’r to life with mouthwatering visuals, quirky reels, and scroll-worthy content that captured the drama, flavor, and flair of every roll—building a brand as addictive as the treats themselves.

62%

INCREASE IN SOCIAL MEDIA TRAFFIC

40%

BOOST IN SOCIAL MEDIA FOLLOWERS

28%

INCREASE IN ONLINE SALES

Cinnamon rolls captured during a food photography shoot in Dubai, styled for a dessert brand’s social media marketing campaig
Cinnamon rolls captured during a food photography shoot in Dubai, styled for a dessert brand’s social media marketing campaig
Cinnamon rolls captured during a food photography shoot in Dubai, styled for a dessert brand’s social media marketing campaig
Cinnamon rolls captured during a food photography shoot in Dubai, styled for a dessert brand’s social media marketing campaig
Cinnamon rolls captured during a food photography shoot in Dubai, styled for a dessert brand’s social media marketing campaig

ALL PROJECTS

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